Brand Toolkit — Version 1.0
Big Spring
Company
Company
Brand Guidelines
Shaping Legacies.
Building Exceptional Brands.
Building Exceptional Brands.
March 2026 — Confidential
01 — Foundation
Purpose
The beliefs that drive everything we do.
Mission
To shape legacies. To build exceptional brands with athletes who want more. More impact, more opportunity, more meaning beyond the pitch.
Vision
To become the world's most trusted partner for elite athletes. A company built on integrity, creativity, and an unrelenting commitment to our clients.
Positioning
Big Spring Company is a specialist brand building advisory founded on the belief that the best service isn't about quantity, it's about presence. We are relentless in our pursuit of excellence for our clients.
02 — Taglines
What We Say
Our taglines distil the BSC brand into its sharpest form.
Primary Tagline
Shaping Legacies.
Building Exceptional Brands.
Building Exceptional Brands.
Secondary Taglines
A relentless pursuit of excellence.
Substance over spectacle.
Careers end. Legacies don't.
03 — Values
What We Stand For
Five principles that define how we work, who we are, and why clients trust us.
Roots
BSC was built on real foundations. We never forget where we came from, and we help our clients build brands with the same authenticity.
Presence
We don't just show up to the finals. We're there in pre-season friendlies, the rainy away days and the tough moments. Across the world when it matters most.
Relentlessness
It is simply impossible to outwork us. Our clients' opportunities are our obsession.
Integrity
Every decision, every deal, every relationship is handled the right way. Always.
Legacy
Beyond the pitch. Beyond the career. We build brands that transcend your sport.
04 — Audience
Who We Serve
BSC works with athletes at every stage of their journey — from emerging talent to global icons.
01
The next generation of stars building their brand.
02
The elite global athlete maximising their value off the pitch.
03
The player ready to make their mark beyond football.
04
The player in a tough time who needs a PR expert in their corner.
05
The athlete transitioning into the next chapter of their life.
05 — Origin
The Name
Every brand starts somewhere. Ours started at Big Spring Park.
Big Spring Park is where it all began. The origin. In the city that shaped our founder. One day the story will be told. Roots matter. Identity matters. That belief runs through everything BSC does.
06 — Logo
Logo
The BSC monogram — an interlocking B, S, and C — represents the interconnected nature of brand, strategy, and client. It should always be treated with care and consistency.
Primary — Gold on Navy
Secondary — Navy on White
Alternate — White on Black
Clear Space
Maintain a minimum clear space around the logo equal to the height of the "C" in the monogram. No other elements should encroach on this space.
Minimum Size
The full logo (monogram + wordmark) should never appear smaller than 120px wide on digital or 30mm on print. The monogram alone can go as small as 24px / 8mm.
Colour Usage
Only use the approved colour variants: gold on navy (primary), navy on white (secondary), or white on black (alternate). Never recolour, add gradients, or apply effects.
File Formats
Use SVG or PNG (transparent background) for digital. Use EPS or high-res PDF for print. Never stretch, distort, or rotate the logo. The JPEG version should only be used as a last resort.
07 — Colour
Colour Palette
A restrained, premium palette built around two anchors: deep navy for authority and warm gold for distinction.
Navy
#0E222F
Primary — backgrounds, text, authority
Gold
#CDA55D
Accent — highlights, CTAs, premium
White
#FFFFFF
Clean space, clarity
Light Grey
#F5F5F5
Backgrounds, breathing room
Dark Text
#1A1A1A
Body copy on light backgrounds
Dark Application
Careers end. Legacies don't.
Gold text and accents on navy backgrounds create the signature BSC premium feel. Use for hero sections, keynote slides, and high-impact moments.
Light Application
Substance over spectacle.
Navy text on white or light grey backgrounds for day-to-day communications. Gold used sparingly for accents and emphasis. Clean, professional, breathable.
08 — Typography
Typography
DM Serif Display for display and headlines. Outfit for everything else. A pairing that balances authority with clarity.
DM Serif Display — Display & Headlines
Headlines, taglines, hero text, value names, pull quotes
Shaping Legacies.
A relentless pursuit of excellence.
Aa
Regular 400
Aa
Italic 400
Outfit — Body & UI
Body copy, navigation, subheadings, captions, buttons, UI elements
Big Spring Company
Big Spring Company is a specialist brand building advisory founded on the belief that the best service isn't about quantity, it's about presence. We are relentless in our pursuit of excellence for our clients.
Aa
Light 300
Aa
Regular 400
Aa
Medium 500
Aa
Semibold 600
Aa
Bold 700
Type Hierarchy
Shaping Legacies
Our Values
Relentlessness
Brand Guidelines
We are relentless in our pursuit of excellence for our clients. Every opportunity pursued, every detail considered.
Big Spring Company — Brand Toolkit 2026
09 — Voice
Tone of Voice
BSC speaks as the most trusted person in the room. The one who doesn't need to shout to be heard.
Confident
but never arrogant
Warm
but never casual
Precise
but never cold
Ambitious
but never empty
Writing Examples
BSC Tone
We built Eddie's brand strategy around one insight: authenticity compounds. Every partnership, every appearance, every piece of content reinforced who he actually is.
Not BSC Tone
We smashed it with Eddie's brand! Loads of amazing deals and tons of content that went viral. He's absolutely killing it right now!
BSC Tone
The best time to build a brand is before you need one. We work with athletes at the start of their careers because legacy isn't something you retrofit.
Not BSC Tone
Don't wait until it's too late! Start building your brand NOW before your competition beats you to it! Contact us ASAP!
Writing Principles
Lead with substance, not flash.
Short sentences hit harder.
Speak to the athlete's ambition, not their ego.
Every word earns its place.